Shorts
Team
My responsibilities
strategy
market research
information architecture
prototyping
testing
interface + experience
iterations
mentoring our intern designer
Timeline
4 months, 2024
1. Problem
Blinks let you grasp the key insights from non-fiction books in ~15mins. But subscribers have a hard time using the app often enough to stay engaged for a long time.
One of the user pain points we discovered, was the difficulty to quickly find the next title to listen to and get going without thinking much about it. Blinkist isn't like e.g. Duolingo, where your clear next step is to go through a new language lesson. At Blinkist you could continue a title you started already, or you find a new one, but it always requires some thought. This led to a drop in engagement after a few weeks of using the app.
2. Metrics
Main: Increase of weekly active users
Others: Increase of daily active users, engagement rate uplift
3. Solution
We created micro learnings you can quickly consume and feel accomplished. We wanted these to be fun and engaging, but at the same time they should be more visual than anything we had before (Blinkist is an audio-first app after all).
4. Iterations
Several user interviews, 2 beta tests and 1 bigger AB test were needed to get it right. That being said: We got A LOT of encouraging user feedback throughout the process.
5. Outcome
Engagement rate (weekly active users) uplift: 3.5 pp increase in content active rate by activating users who otherwise would not engage with any other content.
